Here at Pohara Beach TOP 10, and as part of the TOP 10 group, we have four main values that we are constantly striving towards incorporating and improving.

We have also recently adapted to using the phrase Kaitiakitanga and Manaakitanga which means to care for, protect and manage our piece of Aotearoa.

Kaitiaki means guardian. This can be a person or group that cares for an area such as a lake, a beach or in our case, a Holiday Park. Kaitiakitanga means guardianship and protection, a deep relationship between humans and the natural world.

It is a way of managing the environment, based on the Māori world view and focuses on authority and responsibility. Kaitiakitanga is concerned with sustainability of our environment and utilising its benefits.

Manaakitanga is a Māori word that loosely translates to ‘hospitality’. It’s the aim and hope that tourists are made to feel welcome when visiting. Deep down, the term refers to the need for mutual hospitality and respect between different people, groups and cultures. Mana-ā-ki loosely translates as ‘the power of word’ and reminds hosts to be welcoming to visitors – helping cement our aim to make everyone to feel included and welcome.

The spirit of manaakitanga makes Aotearoa very ahurei (unique), no matter your reason for visiting!